Here’s how you can join a new club that promises to change the way you buy—and drink—wine.
Most wine clubs don’t give you a whole lot of choice. But Firstleaf, a startup that’s partnering with Travel + Leisure’s parent company, Time Inc., is different. Think of it as Netflix for wines: enter your preference for red or white and international or domestic, and rate the bottles that get sent to you. Over time, Firstleaf gets to know your tastes, and bases future shipments on your likes. Not into their choices? During a preview, you can change what’s in the case.
Click here for more information on Travel + Leisure’s specially curated Firstleaf pack.
Ted Loos is the Travel + Leisure’s Wine and Spirits Contributor. Follow him on Twitter at @looslips.
