This souq (market) is the closest Sousse comes to a medieval bazaar. The roof is unmistakably modern, yet the sales-pitch beneath it is age-old. Far from the tranquillity of the southern medina, Souq er-Ribba forms the commercial heart of the medina. The place is a riot of colour, packed with haggling merchants, browsing tourists and barrow boys trying to squeeze through with their improbably overloaded carts. This is not the world's most evocative bazaar but worth exploring nonetheless.