Rushikonda, 10km north of town, is one of the nicest stretches of India's east coast, and the best beach for swimming. To avoid unwanted attention, women should go for modest swimming attire (T-shirts and shorts). Weekends are busy and festive. Surfers and kayakers can rent decent boards and kayaks from local surf pioneer Melville Smythe , by the jet-ski hut.
You can reach Rushikonda by bus 900K from the train station or RTC Complex, or a shared autorickshaw up Beach Rd.