Simpang Lima is a square that houses Semarang's cinema complexes and big malls. Crowds congregate in the evenings and browse aimlessly through shops that display countless consumer items that few can afford.
Jl Pemuda, Semarang's premier boulevard in Dutch times, is still a major artery and shopping street, though nowadays the busy, commercial hub of Simpang Lima square is the real centre of Semarang.