Part museum, part beer garden, this legendary Sapporo attraction is in the original Sapporo Beer brewery, almost due east of JR Sapporo Station. There are free one-hour tours of the museum (recorded English commentary provided) followed by tastings (¥200 per beer). The adjoining beer garden has four restaurants spanning a variety of cuisines.
Purists should note that pints of Sapporo were meant to be enjoyed with the local grilled-lamb speciality, jingisukan (Genghis Khan). There is also a great gift shop selling beer memorabilia.
Take the Tōhō subway to the Higashi-Kuyakusho-mae stop (exit 4) and walk for 10 minutes, or hop on the 'Sapporo Walk' (Kan 88) bus at the south side of JR Sapporo station and get off at the Sapporo Beer Factory stop.