If you want to try the local tipple, take the 30-minute tour of this legendary brewery, which appears in old ukiyo-e (woodblock prints) and historic literature. These guys export all over the world. Take bus 67, 68, 70, 71, or 669 from bus stop 18 in front of JR Asahikawa Station, and get off at Nagayama 2-jō 7-chōme (¥200, 20 minutes).