An interactive museum on the upper two levels with re-creations of traditional clinics, video quizzes and many a stuffed animal – enough to even keep kids entertained. It's a visually exciting introduction to oriental medicine such as insam (ginseng) and reindeer horns, and the people who popularised it, with audio guides in English, Japanese and Chinese. On the days ending with 1 or 6 (except the 31st), yangnyeong-sijang (wholesale market) takes place downstairs.