This popular strip of almost golden-hued sand runs 3.5km long and is about 100m wide during low tide. The main hub of activity is at its southern end, near the Citizen's Tower Plaza (시민탑 광장), but in summer the entire stretch gets overrun with beachgoers, especially during the increasingly bacchanalian Boryeong Mud Festival . There's also waterskiing, canoeing, windsurfing, horse-and-carriage rides, and speedboat, banana-boat and jet-ski rides.