The town’s crowning feature is Ao Prachuap (Prachuap Bay), a gracefully curving bay outlined by an oceanfront esplanade. In the cool hours of the morning and evening, locals run, shuffle or promenade along this route enjoying the ocean breezes and sea music.
On Friday and Saturday evenings, the esplanade hosts a Walking Street market, selling food, souvenirs and clothes.
North of Khao Chong Krajok, just over the bridge, the bay stretches peacefully to a toothy mountain that's less-visited than its in-town counterpart. There is a good, long sandy beach here running parallel with the road that only sees people on weekends, making it a fine place to idle and beachcomb. At the far northern end is a traditional fishing village and a pier where colourfully painted wooden trawlers tie up after a day or night at sea.