Santa Clara's tobacco factory, one of Cuba's best, makes a quality range of Montecristos, Partagás and Romeo y Julieta cigars. Tours here are lo-fi compared to those in Havana, and so the experience is a lot more interesting and less rushed. Book tickets through Cubatur .
Across the street is La Veguita , the factory's diminutive but comprehensively stocked sales outlet, staffed by a friendly, ultra-professional team of cigar experts. You can buy cheap rum here, and the bar brews exquisite coffee.