Texans will be flummoxed by such a familiar-sounding name in the wilds of northern Camagüey, but this Wild West apparition is no phony. King Ranch, en route to Playa Santa Lucía, was once an off-shoot of its legendary Texan namesake (the largest ranch in the US). There's a restaurant, rodeo show and horses for rent.
The ranch was expropriated after the Revolution, kept much the same function, and mostly caters for tour groups from Playa Santa Lucía, but you can turn up unannounced. It's 4km beyond the crossroads where you join the main highway from Camagüey.