The technology, science and digital media of the future are in the spotlight at Linz' biggest crowd-puller, the Ars Electronica Center. In the labs you can interact with robots, animate digital objects, convert your name to DNA and (virtually) travel to outer space.
Opened in 2009, the new Treusch-designed centre resembles a futuristic ship by the Danube after dark, when its LED glass skin kaleidoscopically changes colour.
