In the town centre, an elegant white 1930s modernist mansion, formerly company HQ of the Serlachius family that founded the town, is now a museum. There’s a most comprehensive display on the history of the paperworks and family, with audio exhibits on every conceivable aspect: you’d be here a week listening to them all. The attractive building also has two to three reliably excellent temporary exhibitions. Borrow a bike here to explore the town.
