The Sanctuario de la Misericordia near Borja, 45km southeast of Tarazona, attracted worldwide media attention in August 2012 after an 81-year-old amateur artist botched the restoration of a 20th-century religious painting called Ecce Homo in the local church. The result (subsequently dubbed 'potato Jesus') went viral on the internet, an incident which, ironically, brought prosperity to the town through tourism. Visitors are charged €1 admission to view the painting which has been reproduced on advertising banners and copied by modern pop artists.
