A striking splash of white at the heart of the town, the Ermita del Rocío was built in its present form in 1964. This is the permanent home of the celebrated Nuestra Señora del Rocío (Our Lady of El Rocío), a small wooden image of the Virgin dressed in long, jewelled robes, which normally stands above the main altar.
People arrive to see the Virgin every day of the year, and especially on weekends, when El Rocío's brotherhoods often gather for colourful celebrations.
