For decades Platja d’en Bossa was a pretty conventional bucket-and-spade resort aimed at holidaying families, but recent developments by the land-owning Matutes family have revolutionised the place, above all with the opening of the glitzy club Ushuaïa . The beach, a 3km strip of pale sand, remains as lovely as ever, bookended by the Torre de Sal Rossa defence tower to the south, and the resort-suburb of Figueretes to the north.