This rather snazzy museum sits in a mammoth series of newly tunnelled out caves underneath the Güray Ceramic showroom. It displays its private collection of ceramic art amassed over the years, with the ancient ceramics hall featuring pieces from as far back as the Chalcolithic era.
To get here from Avanos centre, cross the river at Taş Köprü bridge (at Atatürk Caddesi's western end), take the first right-hand turn onto Kapadokya Caddesi and follow the signs.