This crowded convergence of Broadway, Sixth Ave and 34th St is best known as the home of mammoth department store Macy's , where you can still ride some of the original wooden elevators. As part of the city’s ‘traffic-free Times Square’ plan, you can also (try to) relax in a lawn chair outside the store, slap-bang in the middle of Broadway.
Herald Square gets its name from a long-defunct newspaper, the New York Herald (1835–1924), and the small, leafy park here bustles during business hours thanks to a much-needed facelift. Skip the indoor malls south of Macy’s on Sixth Ave, packed with dull, suburban chains.