Follow Main St E and you'll cross Daytona's sabal-palm-lined, ocean-fronting Boardwalk, bedecked with dollar-grabbing ice-cream shops, amusement arcades, rides and patios where you can sip beer from plastic cups. It's fun for the family with a side order of sleaze. Follow Main St further east toward the unmissable coral-colored pier, once a summer-vacation icon and still the longest in the US. Reopened after restoration in 2012, the 85-year-old wooden structure still feels a bit shabby, but perhaps that's to be expected when you jut 237m out into the wild Atlantic Ocean.