The skyscrapers of the Embarcadero Center, joined by overhead walkways, form an urban-sprawl mall and have little to recommend them beyond some good public art and the crowd-pleasing Embarcadero Center Cinema. They connect to the north with Golden Gateway Center – a 1950s-designed modernist housing development on the site of the city's former wholesale vegetable market – anchored by One Maritime Plaza (née the Alcoa Building, 300 Clay St), the city's first skyscraper to use crisscrossing-steel seismic reinforcements.