The utilitarian character of Kings Beach belies the fact that it has some of the area's best restaurants. The town is one of the more ethnically diverse lakeshore communities with a large Latino population, many of whom work in the tourism industry around Lake Tahoe. In summer much of the action focuses on Kings Beach State Recreation Area, a 700ft-long beach that often gets deluged with sun-seekers and water rats. Concessions rent kayaks, jet skis and paddleboats.