At Magnetic Hill, one of Canada's best-known (though not best-loved) attractions, gravity appears to work in reverse. Start at the bottom of the hill in a car and you'll drift upward. You figure it out. After hours and out of season, it's free. It's a goofy novelty, worth the head-scratching laugh, but all the money-generating, spin-off hoopla now surrounding the hill is a bit much. Family-oriented attractions include a zoo, faux village hawking ice cream and souvenirs, and a water park. Magnetic Hill is about 10km northwest of downtown off Mountain Rd.