Although richly stocked with general historical artifacts, this two-story museum in an 18th-century mansion concentrates on one of La Serena's best-known (and most controversial) sons. González Videla was Chile's president from 1946 to 1952. Ever the cunning politician, he took power with communist support but then promptly outlawed the party, driving poet Pablo Neruda out of the Senate and into exile. The reverent exhibits omit such episodes, but pop upstairs for the historical displays and changing modern-art exhibits.