I’ve talked previously about innovative ways the travel industry is embracing Twitter and one of the latest comes courtesy of Lufthansa. With MySkyStatus they are allowing users to update their Twitter (or Facebook) accounts with their whereabouts whilst in flight. While you’re in the air, MySkyStatus automatically sends altitude, location, departure and arrival updates. And the service isn’t just limited to Lufthansa – it can be used for any commercial airline. The idea has lots of potential (with the ability to update loved ones of your progress) and it’ll no doubt prove a big coup for Lufthansa to have got there first.