New Club World from BA

There’s a special event in New York tomorrow which will feature the $200 million overhaul of Club World. As you may know, British Airways set the industry benchmark with the launch of the first flat bed for business customers in 2000. The new Club World flat bed will go some way towards re-establishing BA’s position as market leader and is 25% wider while offering more privacy, greater comfort, and more storage.

Some additional highlights about the new British Airways Club World include:

• The new cabin interior was created in conjunction with Tyler Brule’s Winkreative agency.
• Flat beds are designed by the airline’s in-house design team, together with international design consultants, Tangerine.
• British Airways is re-configuring their aircraft to increase Club World capacity by eight percent, moving from 38 to 52 seats on some of the Boeing 747 aircrafts.
• Premium class (Club World and First Class) represents 20 percent of British Airways’ capacity. Last year, premium class grew over eight percent.
• British Airways flies more beds to more destinations than any other airline. There are over 5,000 Club World beds to 72 destinations.

The new cabin interior features a new lighting scheme and a softer colour palette of neutral warm grays, navy and blue to create a relaxing and stylish environment. Thicker pale taupe quilts, new linen and pillow fabrics in the traditional Osborne and Little damask design complete the understated look.