Business class air travel is poised to move into a new era of supreme comfort as the major airlines gear up to install more luxurious seats. UK airlines British Airways and Virgin Atlantic have already launched fully flat business class beds, with the major US airlines set to follow. Such changes could pave the way for a dramatic shift in the traditional economy, business, first class division in air travel. The industry could be poised to go even further as top manufacturers tout their latest cutting-edge designs. Contour, for instance, hopes to take the air industry by storm with its revolutionary new ‘Odyssey’ seat.
