In the nicest possible way.
Bali Hotels Association recently collaborated with MarkPLus Institute to organize a training session for its #Bali members on how to deliver WOW services and create a more visible online reputation with a digital marketing platform. This intensive 2 day training initiative took place on the 24th and 25th April 2014 at the Harris Bukit Jimbaran Bali. It was attended by General Managers, EAM’s, Food & Beverage Directors, Sales and Marketing Executives and representatives from other related hotel departments.
The training was organised by Bayu Asmara – CEO, MarkPlus Institute of Marketing in conjunction with Reza Sunardi – Executive Assistant Manager of Padma Resort Bali. It covered topics such as WOW Service - How to WOW Your Customers Through Care, understanding digital customer behaviour, marketing strategies, goals and tracking. Other facets were: getting insight from target audiences, media planning and budgeting.
Harris Jimbaran Rooftop
Alessandro Migliore, Chairman of Bali Hotels Association, stated “With more hotels preparing to launch (in #Bali) in the near future as well as the rapid growth in digital marketing, it is important for us to stay competitive with a solid understanding of this new direction. Taking this into consideration, Bali Hotels Association would like to ensure that all of its members have access to the best resources and training by bringing in experts from a premier Marketing Institute:”
Sr. Migliore continued, “We do hope that all of our participants will gain from this insightful training session and return to their respective hotels with detailed information on how to strengthen their marketing strategy as well as enhance services.”
News from Bali Hotels Association.
