Indonesian VP Yusuf Kalla has made a request to the island’s tour operators, and the Culture and Tourism Ministry, to start using the expression ‘Beautiful Bali Indonesia’.
Many people in the tourism industry have complained for a long time, that Indonesia does not have an organized marketing campaign, maybe this is the first step. The reason places like Manado got some popular, is that Europeans and other outsiders, set up businesses there, and marketed the place themselves.
‘Beautiful Bali Indonesia‘ is okay with me, but why not just ‘Beautiful Bali’? Also if we’re calling Bali ‘beautiful’, let’s clean up the joint, starting with the trash along the side of the road. I’ve got no problem with the airport, other than the amount of time it can take to get processed.
Its a positive step that the VP is taking, and I hope Bali’s beauty gets the attention it deserves. You can just see the commercial, towering volcanoes, barong dancers, the Tanah Lot temple, a procession of elegantly dressed ladies on their way to the shore singing “Jiggy-jiggy boom-boom, Jiggy-jiggy boom-boom, Bali holiday.”
