Italy is, for many people, synonymous with fashion. It’s only logical, therefore, to incorporate a bit of shopping into any trip to Italy. But between the often not-so-fantastic exchange rate with the euro and the high price tags of the top Italian designers, coming home with much more than a single fashion purchase can be a challenge if you’re not traveling with a big budget. Most Italians don’t buy brand name clothing at the flagship stores in Milan, however – and you don’t have to, either.
Outlet shopping may seem like it’s not very Italian, but Italians want to look good without spending a fortune – just like the rest of us. Not only that, Italians are great bargain hunters. So following the lead of the locals when it comes to shopping can be a very smart move.
There are a couple of options when it comes to outlet shopping in Italy. In cities like Milan (where women really do spend huge amounts of money on their wardrobes every year and where many of Italy’s big fashion houses are based) there are designer outlets that have, in some cases, last season’s looks from the top designers available at a huge discount. You still might pay €100 for a garment, but when the regular price was once €900 or more that’s a helluva sale.
The other way to do outlet shopping in Italy is to go to the Italian equivalent of outlet malls – oh, yes, they exist. These are typically not in big cities, and in some cases they’re quite difficult to reach if you don’t have a car. But if you’re bringing an empty suitcase just to fill it up with Italian fashions and you don’t want to pay full price, then perhaps renting a car is worth it.
Your next challenge is to find the designer outlets in Italy – it’s trickier than it sounds.
There are several online resources for finding out where the outlet shops are in Italy. Some of them are in Italian only, some of them require a paid membership to get access to the full list of outlets, some are incomplete or out of date. But maybe that’s part of the thrill of the chase for the true bargain hunter – cobbling together bits of information from various sources to complete a picture of how to reach the various factory outlets in Italy that you want to visit, and bringing home the spoils of your conquests.
Here are some resources I’ve found for Italy outlet shopping – if you know of others, please let me know in the comments below.